At Refine PR, we believe in the power of strategic storytelling...

Our team implements awareness-building with a passion for communication and a commitment to delivering results. Whether it is a startup looking to make a splash, an established brand seeking a refresh, or a cause-driven organization eager to amplify impact, we have the expertise to craft a bespoke PR strategy that suits your needs.

Our services encompass a range of PR solutions, including media relations, brand positioning, and strategy development. As architects of perception, we leverage our extensive network of media and influence to ensure your message reaches the right audience at the right time.


Tera Leuthauser

With over 20 years of experience, Tera is an accomplished PR executive known for her visionary leadership and proven success. Throughout her career, she has excelled in management and strategic thinking, consistently delivering tailored communication strategies that align with each client’s unique goals. Her dedication to client satisfaction and her ability to navigate complex challenges firmly established her as a trusted leader in the industry.

From her early years at Us Weekly, Banana Republic and Nike Communications in NYC, to her roles as VP at Bollare and President at BSG in LA, Tera’s client-centric approach has been pivotal in running top-tier accounts and driving the significant growth of her brands. Maintaining a loyal client roster with a results-driven mindset, Tera has directed effective communications efforts for clients such as Vans, Disney, H&M, Ouai, Timberland, LeSportsac, Kevyn Aucoin, T3, Vera Wang, Zac Posen, Panerai, L’Oreal, Dr. Scholl’s, and Luxottica’s Eyewear & Retail Portfolio. Tera brings her commitment to excellence and client service to Refine PR, consistently driving success and delivering meaningful results for her clients.

Erin Foltz

Erin Foltz, a seasoned authority in editorial public relations, is dedicated to securing impactful placements and features, crafting nuanced and comprehensive media strategies, and orchestrating experiential activations tailored to product-driven brands. With an impressive track record spanning over a decade, Erin is distinguished due to her extensive experience from NYC to LA and her robust professional network, which adds a layer of advantage to her approach.

Erin’s  achievements include multiple inclusions of her clients' products in the highly coveted Oprah's Favorite Things Holiday Gift Guide, frequent and consistent accolades and ‘Best Of’ awards from esteemed publications including Allure and the Wall Street Journal, as well as getting Dr. Scholl’s Original Sandal crowned as VOGUE's ‘Shoe of The Summer.’

From international press trips, such as Nicaragua with Reef and Whistler with Native Shoes, Erin’s commitment to immersing herself in the brand’s world speaks to her desire to be more than just an external service provider.