Our Services
Media Strategy
Ongoing Outreach and Relationship Building: Maintain regular, personalized communication with media contacts, providing them with relevant updates, press materials, and opportunities for collaboration. This builds trust and keeps the brand top-of-mind for future stories.
Experiential Activations: Organize editor appointments (both virtual and in-person) that offer hands-on experiences, product demonstrations, or exclusive previews. Enhance these engagements by incorporating gifting opportunities and well-curated mailers to further immerse editors in the brand experience. This not only strengthens relationships but also ensures memorable interactions that can lead to more personalized and impactful media coverage.
Strategic Opportunities Identification: Leverage these interactions to identify timely editorial opportunities, such as upcoming product launches, trend stories, or profile features, aligning with the media’s content needs.
Editorial Placements
Craft Messaging and Story Ideas: Develop compelling narratives that resonate with media outlets’ audiences, positioning the product in ways that align with current trends, consumer interests, and editorial themes. Tailor pitches to highlight unique aspects, whether it’s a product innovation or a brand story that stands out.
Product Seeding and Imagery: Ensure editors receive high-quality product samples and visuals, facilitating seamless inclusion in editorial shoots, features, or gift guides. Be proactive in sending high-res images, ensuring they meet publication requirements. Tailor the visuals to reflect the brand’s aesthetic and key messaging, providing diverse angles, lifestyle shots, and detailed product close-ups. Accompany the images with clear descriptions and any necessary usage tips to make it easier for media to develop stories.
Drive Website Traffic Through Strategic Content: Leverage opportunities like shoppable round-ups, product reviews, and market stories to engage consumers and drive sales. Collaborate with editors to feature products in content that link directly to the brand’s site, encouraging purchase behavior and increasing visibility.
Thought Leadership
Outreach for Executive Coverage Opportunities: Position the Founder/CEO as a thought leader through strategic media engagements like profiles, interviews, podcasts, and panels. Align these placements with timely trends to increase visibility on influential platforms. This allows the the executive to share insights in a deeper, more engaging format, building brand credibility and fostering trust with key audiences.
Highlight Trends Through Expert Interviews: Partner with notable experts to craft interviews that emphasize emerging trends, ensuring the brand remains at the forefront of industry conversations, increasing relevance and visibility.
Strengthen Industry Relationships: Cultivate long-term partnerships by hosting exclusive events, providing unique experiences, and engaging consistently with contact base. Leverage media engagement to increase brand visibility, while solidifying the brand’s standing within the industry.
Highlights
