Our Services
EARNED MEDIA
CREDIBILITY-DRIVEN COVERAGE TO BUILD TRUST AND AWARENESS
Earned media remains one of the most powerful tools for establishing brand credibility through unpaid editorial, broadcast and podcast placements. Unlike native content, which is sponsored and conversion-focused, earned media comes with third-party validation that positions our clients as trusted leaders in their industry. We’ll develop targeted PR strategies to secure impactful placements across categories, maximizing visibility where it matters most.
MEDIA STRATEGY
• Develop tailored media outreach plans targeting key publications and digital outlets aligned with brand goals
• Build and nurture strong relationships with editors, journalists, producers, etc. to secure ongoing coverage opportunities
• Monitor trends and competitor activity to proactively identify emerging opportunities and ensure timely, relevant outreach
EDITORIAL PLACEMENTS
• Craft compelling brand stories, product narratives, and thought-provoking angles to secure brand coverage
• Provide high-res images, samples, and press materials for editorial shoots, broadcast segments, and on-air opportunities
• Boost visibility and conversions through strategic placement in shoppable round-ups, product guides, and feature stories
THOUGHT LEADERSHIP
• Position CEOs and key executives as industry leaders by securing profile features and expert commentary opportunities
• Highlight emerging trends through interviews and exclusive insights placed on relevant media platforms
• Strengthen industry positioning by driving coverage in strategic outlets that build trust and brand awareness
NATIVE CONTENT
CONVERSION-DRIVEN STORYTELLING THROUGH PAID COLLABORATIONS
Native content is specifically designed to drive measurable engagement and conversions through paid, editorial-style placements. Unlike unpaid earned media, native content offers brands the control to craft compelling stories that seamlessly integrate into trusted publications. These paid collaborations feel organic and provide value to readers while strategically showcasing your products.
CUSTOM EDITORIALS
• Collaborate with media groups, editors and publications to develop tailored, brand-aligned content
• Craft engaging articles, listicles, or interviews that seamlessly integrate brand messaging
• Utilize storytelling to create emotional connections while subtly driving brand awareness and conversions
SHOPPABLE FEATURES
• Embed shoppable links directly within native articles, product guides, and video content to drive seamless purchases
• Maximize conversion-focused content that informs and guides purchasing decisions
• Select curated product collections within content to showcase seasonal favorites, bestsellers, or limited-edition items
AUDIENCE ENGAGEMENT
• Design interactive campaigns such as quizzes, polls, or user-generated content in collaboration with media outlets
• Amplify reach through organic engagement on social platforms and related promotional efforts
• Encourage participation through exclusive offers tied to content campaigns, driving both engagement and conversions
EXPERIENTIAL
WHERE ENGAGEMENT SPARKS COVERAGE
Experiential activations are an excellent way to create excitement and foster lasting media relationships through immersive, hands-on brand experiences. These experiences not only generate immediate buzz but also build long-term trust and enthusiasm, making it easier to secure future media coverage and establish deeper connections with key industry players.
ACTIVATION STRATEGY
• Develop creative concepts that align with brand goals, key products/services, and target audiences
• Secure partnerships with venues, complementary brands, and vendors to expand visibility and maximize impact
• Build timelines and activation plans that seamlessly integrate with brand campaigns
EVENT EXECUTION
• Handle venue sourcing, logistics, and vendor management to ensure flawless execution
• Design interactive experiences such as live demos, workshops, or personalized product stations to immerse attendees
• Provide on-site event management, ensuring smooth execution and engagement throughout the activation
MEDIA INTEGRATION
• Coordinate exclusive media and influencer invites to maximize organic press coverage and social media buzz
• Secure pre-event and post-event coverage, including previews, recaps, and exclusive behind-the-scenes content
• Facilitate on-site media interviews, content creation, and live coverage to extend the event’s reach
